Limitless: A Man and his Brand


Christopher Fernandez, Contributing Writer

Photo Credits: Ifeolu Adeoye

To some, the ideas of limitations in life have kept them from reaching many different places, but for one man and his brand, that mold is in the process of being broken. Ifeolu Adeoye, a man of just 21 years, has started a fight for the betterment of people in the form of a clothing brand. Limitless is a brand that was started just this year and Ife had so much to say about the process and his inspiration behind his company.

Although he was raised in Decatur, Illinois, Ifeolu’s family started from his parents’ humble beginnings in Africa.  The town’s motto was simply the word “Limitless” and through this, he put his brand out into the world.  Taking motivations from this and several motivational speakers, he wanted to generate a message he knew could make a difference.

“I’ve wanted to design clothing since I was a kid,” said Ife.  He then went on to talk about his passion for clothing and fashion.  The people at McKendree who know Ife are fully aware of the strong aura of finesse and style that comes from him on a daily basis.  He is the kind of guy to constantly show up and show out for every occasion.

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The idea behind Limitless, according to Mr. Adeoye, is to inspire a generation of people to become the best people that they can be.  This concept isn’t one with a rigid structure, though, and instead is more fluid.  He believes that everyone, no matter their background, can be great and would like to see people push past the limitations that have held them back for so long.

When asked what inspired him to make Limitless he said, “Limitless was my hometown’s slogan so when I thought about it, I had to wonder, if a town can be limitless, why can’t the world do the same?”

Even in his daily activities he strives to perform or behave limitlessly.  Striving to always improve his dancing, his photography, or his mind, Ifeolu is a man of many passions.  The abilities that he possesses and strives to perfect are an ever-expansive list so long as he keeps his ideals in his heart.

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His goal for people who see his brand is to inspire them to grow into a better version of themselves with every passing day.  He had something interesting to say when he was asked about who he thinks of when he tries to envision someone who is truly Limitless.

“For me, I see one of those old video games where you can unlock a character.  This last character who is still blacked out has the best stats and of course you want them but you have to accomplish the hardest goals before you can get them.”

If you can understand these feelings and desires or simply want to support someone who is working to inspire constant growth in the world, I recommend meeting Ifeolu Adeoye and shopping from his brand.

If you would like to support Ife’s work, you can shop his brand at apparellimitless.com