Ask, Receive, Repeat: The Art of Donations
By Nathan Ploense, Contributing Writer
“Class of 2018! Are you ready to make a difference at McKendree before you graduate? Please give as a way to say thank you for your amazing four years at university,” exclaims email after email arriving in the inboxes of graduating seniors.
At the tail end of the Fall semester of 2017, emails and announcements started to fill inboxes and the goal marker sign went up. With a continuous stream of emails, sometimes within an hour of one another, some students ask why these gifts are so important and why they should even consider the request.
“We ask students to make gifts to McKendree through Give Big to the Pig and the Senior Class Gift programs to teach the impact and importance of philanthropy at McKendree and help build on our culture of philanth...